Alex Smith
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New Feature

New Feature

New Feature is a creative direction and digital identity project focused on clarity, hierarchy, and visual confidence. The work explores how a minimal design system can support strong imagery and brand presence across platforms. It was designed to feel bold, modern, and highly structured.

Creative DirectionVisual IdentityDigital
Johnson

Johnson

Johnson is a digital design project built around typography, layout, and content structure. The work focuses on creating a calm, readable interface that presents information with purpose and restraint. It balances functionality with a refined, editorial aesthetic.

Digital DesignInterfaceEditorial
Residence

Residence

Residence is an editorial-style project exploring space, composition, and visual storytelling. It brings together photography, layout, and typography to create a cohesive presentation of work. The design is intended to feel quiet, thoughtful, and architecturally inspired.

EditorialVisual StorytellingLayout